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Why reinsurance? What's in it for them versus consumer insurance companies?

Consumer insurers all utilize re-insurers. They essentially loan out the money to the insurance companies, they are the ones really taking on all the risk so they get all the underwriting data from the insurance companies.

Is it turtles all the way down? Who insures the re-insurance companies?

lloyds of london/private investors

The reinsurers give a shit about profiles about individual policyholders on the consumer level? I just can't see how that level of effort makes sense on that scale.

They are the most sophisticated in the industry. They also handle something like 7T in assets.

The insurance companies themselves are fairly empty pass-thru companies for a lot policy types. They all use the same forms, call centers, models, brokers. So the reinsurance companies make sure the models are good.

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