This, is one of the main sources of time waste and stress in everyday life. Take choosing a car insurance policy, each insurer will provide many options with only minor or irrelevant differences, making comparing competing offers hard.
Look at foodstuffs in supermarkets, many times, packaging will come in a many different sizes in many different brands, leaving comparison a challenge.
I admire what some supermarkets in Australia did when they introduced info on price per 100g for all weighable items.