It had, e.g., a big chunk of code bolted on that loaded a binary data file at boot time and configured the various peripherals. My suspicion is that that was the init code from an entirely different operating system completely that they'd just duct-taped onto the Linux kernel. Unwiring that was a problem.
The chip itself is pretty nice from the hackability perspective. It has a boot rom, like the processor in the Raspberry Pi, and is capable of loading the kernel from flash or an SD card, so you can build unbrickable hardware with it. (For years I ran my personal website off an A20-based TV set-top-box nailed to a plank.)
It's not entirely true about running entirely free code. Apart from the boot ROM, which I suspect you can change if you pay Allwinner enough money, it's got a Mali 400 GPU. There's some of an open source driver here: http://limadriver.org/ ...but I don't know how usable it is. If you want full acceleration I believe you need a blob.
It's still a four-year-old semi-obsolescent SoC, of course. Perfectly adequate for low-end work but compilation on it is for masochists. (I should know; I did.)