> How much faster?
https://certsimple.com/about
> The verification was basically just a phone call asking "Are you X? Ok great! Here's your cert!"
Congratulations, you have an active registered company that was already well known to qualified third parties. Before that phone call happens, the CA has to verify your existence and status by government records and a qualified third party. There are additional steps for certain company structures. They don't just call you and you get the cert - and people are often rejected.
> Joe User isn't going to look at the details and validation chain of a certificate.
Nobody is expecting users to look at the cert details or verification chain. Just the name in middle of the address bar.
From the front page of HN right now:
https://hackernoon.com/this-is-what-apple-should-tell-you-wh...
https://d262ilb51hltx0.cloudfront.net/max/800/1*DzlpfS4cesC6...
"The green text on the address bar shows the site really belongs to Apple Inc."