I get why there is not a web version at first. Unlike most people, I dont see that as a deal breaker.
I downloaded the app and tried it out.
The good: I like the idea of limiting yourself to five personas. It made me sit down and think what I wanted out of this. See, FB has a big chunk of my social graph and meetup gives me access to events that are interesting to me. Reddit and HNs filter content that I find interesting. Nevertheless, as an engineer and startup founder, those mediums keep bombarding me with Startup/C++/Django/etc meetups/news and articles about scaling startups. All topics I like to read about.
But there are other things I like that get overshadowed by this content.
I like surfing and consider myself a curious foodie for example. That content does show up in those other mediums, but gets really overshadowed by the strength of my network around the other topics (be it my FB graph or meetups I keep an eye out for). Another network - concentrated on meeting other people that share these distinctly different personas is an interesting proposition. So I tried!
The bad: It is empty once the setup was done. I dont see anything except the ability to add a photo for a persona. not sure that you can get away with this.
Also, you made me type information that was available somewhere else. Why??? Think of it this way, even if Gitlab is competing with GitHub, they let you log in with your GitHub account. Do this. Import the information from FB, G+, or whatever other place that already has this info...
Anyway, I'll keep an eye out to see how this plays out.
Update: I see content now. It has an Instagramish feel