The app is aiming at the Instagram, Snapchat crowd. Instagram didn't have a web front until recently, Snapchat still doesn't.
Younger generations have a very different relationship to their devices than someone born, say, in the 70's or 80's has.
They care very little about websites.
This hello.com seems like a much broader kind of "social network" that I would have a hard time getting any of my friends or family to try, I think.
I've been messing with some of the old federated projects that never seemed to go anywhere. GNU Social, Diaosapra, etc.
I'd like to just get a few nerd friends on one, just to say I'm at least trying to get away from the current model.
Hello just looks like another ello.
I still remember the time around ten years ago when a lot of people had independent blogs mostly free of clickbait and advertising. Nowadays, many post on social media only.
With RSS, you can subscribe to feeds with any standard reader. Interestingly enough, YouTube channels all have RSS feeds, so you can subscribe to them without needing to do so via a Google account.