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> Some people wouldn't know what clickbait is

The term "clickbait" need never be used. One could describe the characteristics of clickbait and ask about them. "Do you feel this article was meaningful?" "Did you feel this article required to click too many times?" "Did you feel this article had a misleading headline?" Or whatever more refined version of these questions might make sense.

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I suppose if you were to ask several questions you could avoid this term. But none of the above questions, taken alone, captures the essence of clickbait. Not sure how many people would be willing to answer 2-4 questions many times over. And people who are familiar with the term clickbait might wonder "why are you beating around the bush—just ask me if it's clickbait already!". And as others have pointed out, clickbait creators might try to find ways to game the survey system to make it less effective.

You wouldn't need to ask questions in succession to the same user. If you have, say, 4 questions you can ask 1 of them to each of 4 users.

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