There's a CSA I just signed up called Imperfect Produce. They deliver boxes of produce that doesn't meet the aesthetic requirements for grocery stores. Sounds like a more economical version of this.
I have gotten flyers for Imperfect Produce in my mail, but their advertised 40-50% savings off of supermarket prices seem completely false. I like the concept, but I can buy "aesthetically pleasing" fruits and vegetables for cheaper at the store.
That's also how baby carrots got invented. Many carrots don't meet aesthetic requirements, so they get converted into babies.