Imagine someone banning Justin Bieber music because it's not 'worth listening', or banning some books because they have no value. That's a bit absurd.
"Was it funded by the US army? First the university said yes" it's US led information warfare [1]
[0] http://www.pnas.org/content/111/24/8788.full [1] https://www.theguardian.com/science/head-quarters/2014/jul/0...
Heroin induces desire for a harmful substance by exploiting the chemistry of our brains. News platforms induce desire for harmful information by exploiting cognitive biases and heuristics.
Click-bait is such a nebulous term, that anyone can classify articles they think are vapid and pointless as click-bait, while someone else might find it informative and interesting.