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The loading animation (aka "the swoosh maneuver") actually only happens on the front page of helpbubble.com -- it's intended to really draw your attention to it, since it's sort of the star of the show. When it's installed on your site, it's much more sedate. Fancy animations are easily added via JavaScript hackery, of course, if you so desire. :)

Definitely communicate that then!

You should totally make the animation/design customizable too so I can finally have my own talking paperclip!

I voted you back up. HN has been suffering from a flight of noobs that downmod as a sign of disagreement but without voicing an opinion.

I agree with the animation bit, it's a little distracting. I disagree about the size of the box because users that need the most help likely won't notice a 16x16 box. Ideally both items are customizable.

My first reaction was "oh, the paperclip is back". But I do think this could be useful as long as it isn't annoying, and can be turned off easily for pro users.

Noobs can't downvote. ;)

It has to be somewhat large and noticeable. If its too small people won't even notice it.