One minor idea. If you're an organization defined by a mystery three letter acronym, do people a favor and define it somewhere. Since it's not in this post or on the lwn.net homepage, here's the LWN faq:
Notice that it's seven printed pages full of questions that somebody familiar with the thing might want to know. But nowhere does it tell you what "LWN" stands for.
If you want people to subscribe to your thing, step one should be to tell us what it is.