What a boring title. Go and read this amazing article, people.
In short - "How to invent things (even when you cannot)".
At Molex, we've been pitched recently by Invention Machine to adopt their SAAS service "Goldfire". They claim that Goldfire makes it easier for companies to incorporate TRIZ principles in their new product development processes. So far, most of my colleagues who've heard the pitch are quite skeptical. This article covered most of their objections: it's a gimmick, it hasn't been objectively proven to yield innovative ideas, we don't need expensive software to use these techniques, etc.
Alternatively, there are useful books like ThinkerToys:
I was just coming here to recommend the same book! It's full of awesome creativity techniques. I don't like a lot of the BS you get around "creativity" but the tasks it provides aren't too arm-wavey and they really do get the ideas flowing.