Firing on all neurons: Where consciousness comes from

Despite the headline, this seems mostly like an attempt to get more detailed information about the brain structure that gives rise to consciousness, not really an attempt to solve the "hard" philosophical problem of how it could even be possible that a brain structure (of any sort) gives rise to consciousness: http://en.wikipedia.org/wiki/Hard_problem_of_consciousness

Interesting article, but I don't see that it even attempts to address the nature of consciousness. It talks about what the brain is doing when it is consciousness, but that's not even close to discussing why we experience consciousness when the brain does that.