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There is some room for Enterprise platform built on a modern stack. We were actually planning to build one few years back but funding fell through. ATG, Hybris & Websphere Commerce are all riddled with tech debt and take a very long time to customize and deploy. You are unlikely to do this with VC funding though it requires very sizable investment and it would take close to 2 years to build an MVP.

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I was thinking about bootstrapping business and target the small - medium businesses. If I want to tackle the enterprise business it might take 2 years for an MVP, but an alternative for a WooCommerce store shouldn't take that long.

It's so crowded unless you have some special angle you will need to spend a truckload on marketing

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