I think you missed the point of his comment. It's not merely that users don't care. It's that most users don't even understand what a popup is saying. The average user doesn't know what a cookie or a plugin is.
The current paternalistic trend of removing agency from the user and making choices for them is lazy and perpetuates ignorance. Write better popups that do a better job explaining the problem, educating the user, and expressing the necessary information so the user can make an informed choice.