I think we will at some point. That's the primary original use case for a lot of NoSQL, and the reason Twitter had so much trouble with relational databases.
But these are cultural understandings, and those move slowly. Also, we're poorly (collectively) equipped to handle subtlety in these discussions, so mostly we're trying to move from "relational databases are perfect for all use cases" to "NoSQL databases are perfect for all use cases" -- which is even less true, not more true.
Culturally, this is a hard thing to keep in our collective brain.