Facebook To Release A "Like" Button For the Whole Darn Internet
techcrunch.com
techcrunch.com
Here is a quick article about it: http://anotherlab.rajapet.net/2009/06/facebook-does-not-need...
First, this gives facebook a huge database of the Internet. Essentially, if they wanted to release a stumbleupon equivalent, they could. Or if they wanted to target ads even closer to your interests, they could. This makes me feel (more) nervous about facebook.
Second, I've always been really interested in finding the best webpages on the Internet. Unfortunately, this is another one of those metrics that conflates popularity with quality. If we assume that X% will press the like button (where X is different for every website), and Y people visit the site, then we have a total number of likes = X*Y/100. But since X only goes from 1-100, it's pretty easy to see that popularity has a much larger affect on how many likes a site will get than how good it actually is.
Essentially, the number of likes is a meaningless statistic (except to measure popularity).
edit: to clarify, no YouTube is not "average." But the fact still remains that allowing users to rate a piece of content on a graded scale is 5 stars of FAIL.
Furthermore certain kinds of events can be considered "share worthy" and thus be pushed into your friends News Feed by the site in question. Lets say you "recommend" a trailer using the tools on the site -- this is a feature on the site itself, but it can map quite easily to being a new feed worthy item and if you granted the trailer site sufficient permissions when you linked up your FB account via connect, it can push that recommendation into FB without you actually sharing anything explicitly to facebook.
Once inside FB, this sharing of content/events can hitch a ride on the network effect and create a fair amount of incoming traffic. College networks on facebook are really good for this... links to goofy memes, sports articles or political articles can really move through facebook fast.
You might have grown up using "email this article" features on sites like the nytimes, but there are a whole lot of people out there using facebook to accomplish the same thing now.
It's not just the trailer either, it's the whole movie, but checkout the experience, and hopefully you have some people you don't mind inviting, because that actually enhances it.