I've heard about The Grid and paid attention for a little while with some excitement, however lost track of them.

What do you mean by a "horrific trainwreck"? What happened... nothing?

It's quite frequent to see the same ideas repeated over and over by "young" entrepreneurs. I've spent a years in multiple incubators, and they're _always_ a bunch of projects ("a social network for xxxx", "a marketplace for yyy") that looks exactly the same with similar marketing. Sometimes they would even share two extremities of the same open space.

But, it's not that bad. Everybody has time for mistakes. And, maybe they'll even make a bit of money, learn a few things along the way.

I think the idea behind The Grid was good but perhaps the execution was not so great. We're aiming for a better execution of the concept, with more of a focus on what the user actually wants rather than trying to artificially deconstruct the fundamentals of design as a concept (which is where The Grid get it wrong, I think).