It is a red herring.
It reminds me how soda companies shift blame on their customers: "exercise more, don't blame our sugar water". Actually, what and how much you eat/drink is much more important than the exercise, to fight obesity.
Another (BS) example: "shower less to save water" -- compare the agricultural water consumption (giant) vs. the household needs (negligible by comparison).
If a corporation destroys the planet; its products should include the price today (e.g., via a tax): the problem fixes itself.