Saying their policies are "simply evil" completely undermines what it means to be evil.
What Apple is doing (kills concurrence) is evil in the purest sense of word 'evil'
but seriously, I think your exposure to evil has been pretty limited. What's the worst Apple will do to someone who violates its rules? Remove their app and refuse to deal with them again? pfft! In the scale of things we humans do to each other, that's almost angelic treatment