>So if a product has a large number of ratings, but they are 50/50 positive and negative, then it's not going to rise to the top simply because it has the most reviews.
What I'm saying is that it will rise to the top because even though only 50% of the ratings are positive, it will have many many more positive ratings than the nearest next item. That 2nd item may have a much higher percentage of positive ratings, but a much lower number of total ratings.