Magic Leap has also gotten a lot of buzz because tech publications are willing to write about them despite almost total lack of details. Look at the article Kevin Kelly wrote for Wired about Magic Leap: http://www.wired.com/2016/04/magic-leap-vr/ It's like 10k words, yet after all the embargoed/NDAed info has been omitted, what do you really learn from all that besides that Magic Leap is some sort of AR glasses and Kelly thinks it's really really really impressive?