For me to switch usually I need to be forced, there needs to be a killer feature, or there needs to be a combination of less important factors AND a total lack of friction to switch.
I pay for the easy setup/managing and most importantly for the easy upgrading/securing. Especially the latter.
- lower price
- same quality or better quality
- easy to remove the old service from my infrastructure
i reserve the right to change my mind and move my business at any time, i think everyone should, sad so many don't.