It's literally a quote from your comment:

> "Gays and leftists" definitely want to "destroy their culture" and "flood them with Muslims".

To be clear, I wasn't specifically responding to your comment though. You weren't the first person to come up with the notion that liberals/gays/muslims are coming for your culture and the people promoting that certainly do care about "rhetorical" effect. You're just listening to them.

It seems like you'd prefer to use "fascism" as a term which simply applies to anything you disagree with. I suggest you read the article.