If you are a bright young thing then the air in Central London matters not, neither does the noise or the ever present danger of getting run over. But, once you have seen the bright lights and spent some time working somewhere 'trendy', then the things like air quality, local community, noise, access to green space and less overcrowding really does matter, even if you are not with a family.
However, some people are more sensitive to noise (and pollution) than others. Peace and quiet is actually a nightmare to some, not something to be cherished. I would prefer to hear the wind breezing through the trees and bird song, most people would prefer to blot this out with music or TV. It does concern me that I share this planet with so many people that care so little about such things!!! What hope is there for a better world? How does anyone concentrate at the top of their faculties when their senses are just polluted with noise?
Regarding West London, this is the sweet spot for London. There is better air around Bushey Park, Richmond Park, Wimbledon Common and the bits of green in between. At the top of somewhere like Kingston Hill the air is not the same as down in the West End.
Due to prevailing wind directions, East London is not as good as the West. The transport links are not as good either, whether that be road or public transport.
Back to the plot of the article, I don't see why a hybrid variant can't be done with trucks to take them from the town centre to the ring road. In that way the engine can operate at peak efficiency on trunk roads and motorways and the electric drive train can deliver efficiencies in the city or town.
I am sure that the likes of Mercedes have considered this but there must be some economic reasons why this has not happened. I am amazed that basic stop-start technology has taken so long to happen. This is a no-brainer with no technical difficulties and an obvious saving to all. But we waited decades for that, probably phased out by lead in petrol...