Sweeney provides this as Microsoft's alleged strategy to get rid of Steam:

"Slowly, over the next five years, they will force-patch Windows 10 to make Steam progressively worse and more broken. They’ll never completely break it, but will continue to break it until, in five years, people are so fed up that Steam is buggy that the Windows Store seems like an ideal alternative. That’s exactly what they did to their previous competitors in other areas. Now they’re doing it to Steam. It’s only just starting to become visible. Microsoft might not be competent enough to succeed with their plan, but they’re certainly trying."

What previous competitors is he talking about?