I hate to be negative but I am slowly beginning to believe they're completely loosing their minds at Reddit. Not long ago they had this epiphany re turning links into affiliate links. Now they allow companies to purchase user posts in what appears to be a rather clumsy process which eventually may or may not lead to an ad with a highly questionable ROI.
Otoh, (and here I am not being sarcastic) if you try these kind of mad ideas for long enough you may really find the ultimate monetizing strategy one day. Who knows...