I know I download a hell of a lot of movies, tv shows, etc. that I would definitely never watch if they were not available easily like that.
As for the moral aspect of this, I personally consider that the advantages to society provided by the free, widespread availability of cultural material far outweighs the inconvenience to content distributors & creators; moreover, I consider downloading content 'illegaly' like that to be a form of social protest; to be practiced until their outdated, absurd model changes. Part of this is certainly me rationalizing my behaviour, but I genuinely believe that most of it is not.
And when content is available without any form of DRM and with a minimal amount of intermediaries, I always pay for it (a good example is games through gog.com). Personally, I'll stop downloading illegaly when all content is available like that. And no, netflix doesn't cut it; I want the same, convenient service I get through piracy: a mkv/mp4/whatever without any form of DRM that I can store, read on any of my devices, copy, backup, etc.