Zipcar used Wrapify to track offline car ad “impressions” for ad campaign

> The company partnered with Wrapify, a San Diego startup that pays drivers to cover their cars with branding and data-tracking technology. Each car is equipped with sensors that feed live analytics to clients so they can see where their ads appear on the road, and how many people can see them. (Wrapify uses telemetry data from the car to track drivers' real-time location on a map, and pairs it with anonymized data from other sources to understand how many cars nearby see the message.)

Am I the only one who finds this creepy?