Supporting anecdotes are provided, but they don't prove anything.
Best case, this paper will help you organize, crystallize and clarify things you yourself have always known or noticed, but never had a name for.
"When I was young, my father said to me, 'Son, don't be an asshole.' Since then, before doing anything, I ask myself, 'Would an asshole do this?' And if they would, I don't do it."
Definitely take the time to read it. While it isn't a peer reviewed piece of work, you'll agree with his justifications simply on the basis of agreeing that, Yup, that is indeed how people act.
(And because you didn't read it, you'll never know if I'm bullshitting you or not. Don't outsource your thinking.)
I happen to like many ethnic foods and like exploring restaurants that I believe might be authentic. Those restaurants often have poor reviews because of customers who were there more for the dining experience than the food quality. Or they are expecting something that doesn't jive with the cuisine (eg. "that Filet Mignon was totally undercooked, and when they brought it back well done, it was so tough I couldn't eat it.").
So in many cases, restaurant reviews are useless to me.
Papers are similar in that I may be evaluating them under different criteria than those giving me the summary.
Should he believe you or not? I'm baffled.