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How much revenue/profit does Yahoo generate? How much does WhatsApp? Facebook paid handsomely for a lot of hype and to gamble at poaching users.

The Yahoo deal seems way more down to Earth, compared to an astronomical offer by a company with cash to burn and a desperate desire to keep growth going up.

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Facebook buying WhatsApp could also be seen as a defensive purchase (i.e. prevent Google or MS from buying up the users).

Facebook realizes that it's smarter to be a communication company rather than a communication platform. Brand management is a key to P&G's success, and Facebook is smart to emulate this in the tech. sector.

why do you think WhatsApp is not that much worth it?! I think its probably worth more. all the text/video data FB uses for its Machine Learning to drive next generation of AI. its almost equalant to FB itself. that many messages, calls goes on it every day using its user base. I think its worth it (but not many people realize it. but FB sure knows what it can do with it)

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