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I had heard Apple got its name from the story about an apple hitting Newton's head, though this site doesn't mention it.

I also heard a, less credible, rumour that it had to do with Turing instead of Newton because the Apple logo has a bite taken out of it.

I've also heard the same. The multicolored apple in the logo was apparently supposed to signify the cyanide that caused Turing's death.

Here's an interview with Rob Janoff, the designer of the original Apple logo, in which he debunks this and other stories about its design: http://creativebits.org/interview/interview_rob_janoff_desig...