While lots of hip and knee prosthetics last longer than 10 years, too many don't. The implants use synthetic materials to replace both sides of the joint, so there isn't for example, a metal femoral ball running against the patient's original hip socket in a hip prosthetic. It's metal/metal or metal/plastic.
I've done a little work in prosthetic materials. It's amazingly complicated. There are metals, plastics, and ceramics as basic options. There is every combination of one of those running against the other in hip implants. There's at least a half-dozen variants within each of the three materials classes. Typical materials are CoCr (metal), Al2O3 or ZrO2 (ceramics) and radiation cross-linked ultra high molecular weight polyethylene (UHMWPE plastic).
Prosthetic lifetime gets more and more important as the population of recipients gets younger. They're more athletic, put more load on their implants and they're going to use them longer than the earlier, older recipient population.
Yes, serious opportunity here. I hope implants are a once in a lifetime procedure if I ever need them.