Clickbait doesn't (necessarily) apply to the quality of the content. It does, however, apply to the headline tease. "A <foo>", "This guy...", "A state...", etc., are all needlessly ambiguous phrases. They should be replaced with the subject they refer to.

Apparently Atlantic Monthly are joining a trend already beaten to death by the Washington Post. And again, there are quite good stories ruined IMO by exceptionally poor heads.