But my point is that people who prefer old units are not being entirely irrational, or averse to change.
It's just that for their particular use case (making human-scale furniture out of wood, for example), the Imperial system works pretty well, and perhaps better than the base-10 metric system.
If they had to spend their days converting between acres and square feet (43,560 of the latter go into the former, by the way), they might be more inclined to switch to metric.