It's 2010 - there should be things in this list that are more awesome, even at first reading, than 'embedly' and 'embedster'.
(I admit it's a bit ad hominem, but putting other people's stuff down for being derivative when your thing is the epitome of that seems lame to me.)
http://video.google.com/videoplay?docid=-6392191576577272336...
"Embedly is a single source for embeddable of content on the web."
And rather than mockery it was an expression of regret, that it's 2010 and these are the best startup ideas you got. I think the names do a good job mocking themselves without any additional help.
Impressive weaseling, though!