It's a bit more ad hoc, because pre-pending a name multiplies the exponent (rather than adding, as Roman numerals do) -- making primes impossible to express. So they need the notion of a "sursolid" to express exponents (like 5 or 7) that do not factor into twos and threes.
So, amazingly, he was able to create a system more ad hoc than Roman numerals.
1 + c_1 a^2 + c_2 a^3 + ...
Common syntax makes multiplication between factors implicit, basically grouping factors together in a compact form. The exponents further compactify the visual presentation. This, in a way, makes each term in the series stand alone and appear as a unit. It seems then no coincidence that in physics and math we often consider partial sums as approximations, and concentrate on particular terms seperately. In physics for example, people think of "order \alpha^2 terms" or "higher order corrections" or physical quantities which are often taylor series cut off at some order, of course, assuming the quantity. A very familiar example of this are Feynman diagrams which are fancy taylor series in powers of force coupling constants.One wonders which came first. It may be that the notation followed this focus on individual terms, but it is interesting that no one considers "expanding" transition amplitudes in infinite products or continued fractions. Also, there certainly exists much more knowledge (theorems, technology) around series than products AFAIK. Again, I don't know which came first because I don't know too much about math history, but it seems reasonable that the causation may be reversed.
There are very good reasons for this. The whole observation is basically the same phenomenon as someone observing, "you know, 34,825,119,276 and 35,174,884,395 are basically the same number for my purposes; I'll just call it 3e10 or, if I'm being really fancy, 3.5e10".
In these applications, the series variable is a very small number. The higher exponents given to it in later terms of a taylor series cause those terms to be very small compared to the early terms. That's why we take the early terms as an approximation to the whole thing -- we have chosen our representation so that that will be true.
(This is the entire reason for Taylor series in the first place -- a Taylor series is a Maclaurin series adjusted so that the variable can be small for purposes of the series, no matter what its absolute value might be.)
Series notation is just "this is a like a polynomial, but it goes on forever, so here are the first few terms."
Or Calculus in Newton's book. The techniques were sound, but you'd have to be a superman to work the way he did.
Mathematical notation allows for better "chunking" and reduces cognitive load.
The thing is, he worked really hard to avoid calculus because it was too new and not widely accepted. Whenever he could give an argument without calculus, he would. It is hard to read but because he's trying to write calculus in the style of Euclid. So most proofs that would involve limits or derivatives would be written in a really roundabout way in terms more familiar to people at the time used to Euclid's geometry. This style of argument survives today in relics such as the geometric proof that lim sin(x)/x = 1 as x -> 0:
http://math.stackexchange.com/a/75151
Not only supermen were able to read the Principia, as obviously it was read and its ideas spread far and wide, but perhaps modern supermen would be required in order to see the actual calculus behind the veil of Euclid that Newton had to cast it at the time.
I actually do read an English translation of the Principia from time to time for bedtime reading, and it's not that impenetrable.