I didn't think I would ever follow a specific "traditional" columnist regularly until I noticed one great piece too many from Bloomberg View on HN, with comments drawing my attention to the author always being the same guy.
Today I read him regularly. In fact, it's the only content source I didn't bother adding to my RSS feed, since I remember to open it every morning.
So yeah, passing it on and mentioning: keep an eye on this Matt Levine guy, he is great.