> Maybe the style of writing makes it sound like a sponsored PR piece

I wouldn't be surprised if everything he writes went through 10 layers of PR and lawyer approval and departments making sure that it absolutely certainly doesn't offend anyone, cause any potential for lawsuits, doesn't divulge off-brand information, or hints at things that haven't been approved by the rest of the company.

"Corporate speak" is shorthand for that ^. It happens when you're the face of a big company.