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Zipcar has been rolling out "one-way" trips in several cities: LA, Philadelphia, Denver, Boston, Seattle... You still have to return the vehicle to a Zipcar parking spot, but it can be at a different location from where you started your trip.

Given that Car2Go and ReachNow (BMW's car-sharing beta in Seattle) seem to be thriving, it seems wise for Zipcar to explore true one-way trips (i.e., park anywhere).

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I'd point out that ReachNow actually started life as DriveNow here in San Francisco. They left town once they made the poor decision to move from having "stations" to on street parking only. On street parking + limited parking availability + all electric fleet = lots of dead cars in hard to reach locations.

It doesn't really seem to be a poor decision based on usage here in Seattle. (There are other issues, but so far my main complaints with it have been software issues, not running out of battery). Point to point and parking anywhere you want is amazing. Cheaper than the bus for two people if you're going only a few miles, and faster too.

In fact if I had to park in designated spots I'd basically never use it.

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