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Exactly. Times have changed, but wise people used to say, the resume -- always accompanied and focused with a concise cover letter -- gets you the interview.

It gets you to the next step. (And maybe serves as a basis or starting point for some of the questions and conversation, then. Depending on the interviewer.) That's all it does.

Tailor accordingly.

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Sometimes you get a job ad, and you submit your CV. There, if the ad is good, you can tailor.

Sometimes a recruiter asks for your CV, without a specific position in mind. Sometimes you just publish your CV somewhere. What should you tailor, and how?

If you want/need a new job I'd tailor it for whatever I felt would be easiest to land while still being interesting enough to consider.

If you're not really looking I'd tailor it for whatever job I'd really really want. You never know, but even if that dream job isn't available a CV like that will emphazise what you're truly passionate about. It might lead to something great

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