First, write your application for the job you're looking for, or at least interviewing for. Also write it for the culture of the team. The language of the job specification should have plenty of hints there, since a hiring manager (aka, whoever will be your manager) probably wrote it. Blog posts, too, if available. This doesn't mean parroting back their language, just try to figure out what makes them tick.

Apply selectively. Construct a narrative about your career that shows an inevitable trend towards the exact role you're looking to fill. Employers are generally looking for someone to shore up a skills gap, or augment an existing team. The job spec generally makes this an open book exam.

Really, the biggest thing is figuring out what sort of role you want, and trying to see your career through the lens of the person hiring for that role.