It's going to be a bad year for the iPhone

This matches the anecdata I have collected. So yeah, I'm not an industry analyst at all, not even close. But this article matches what I've seen:

- iPhone 6, 6+, 6S are popular

- iPhone 7, 7+, 7 Pro looks like they will be meh, not much of an upgrade

- Samsung Galaxy S7 Edge is outselling iPhone 6S in the US [1]

- The 2017 iPhone (10th year anniversary iPhone) will have the wall-to-wall display like the S7 Edge and might even do away with the home button (put the fingerprint sensor right into the touchscreen). Apple is putting out the iPhone 7 as a meh upgrade so that there will be pent-up demand for the 2017 iPhone.

- Google will probably release a phone built entirely in-house to compete with Apple

tl;dr Apple plans to have a meh 2016, then come back really strong in 2017

[1] The article links to this as a source: http://www.kantarworldpanel.com/global/News/Apple-versus-Sam...