The article is actually worthy of discussion.
You can look at both American Chopper and Tiger Woods
as a Brand - vs - Privacy - vs - Entertainment trade off. Both parties maximized their value by Branding themselves. Good for your net worth but very bad on your Privacy and eventually as your career turns a entertainment factor kicks in as well. I would say that golfers like Arnold Palmer, Jack Nickolas, a Greg Norman chose different Branding strategies to market themselves with better and more stable results.