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And why is this about green consumers in particular.

Because that's what they tested. It doesn't look to me like they're necessarily saying anything about people interested in the environment. It seems more to me like they think that doing some morally-good thing makes people think like they've got a freebie coming.

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"Because that's what they tested" is bad/fallacious reasoning.

That is like saying males in NYC have ears because they only saw them, when all humans and most animals have ears too

Is the statement 'NYC males have ears' incorrect? No. Misleading ? Definitely.

This might apply to green consumers, but talking about green consumers is misleading when this applies to anyone that did anything good.

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