Given that disrupting yourself would have a 100 year payoff period, it seems far better to try and squash any attempts at change, both internally and externally until progress becomes inevitable. Look at the music industry for example, even a few extra years of CD dominance would exceed the profits of all digital music sales ever.
Of course, if you go this route, your incentive is to play clueless and out of touch since even giving credence to the disruptive idea hastens it's arrival. I'm sure there were a lot of executives who were genuinely clueless but this at least shows how otherwise intelligent executives would have a strong incentive to act clueless.