Guess we can't have the cake and eat it too. Or perhaps if we do we need to go for a triathlon. Seriously though, I wonder how much of this is correlated with our sitting problem, back problems, knee problems that result from a sedentary + high calorie lifestyle. Stop looking at going to the gym to be like <insert god-like body reference here> and just get out for a freaking walk, do some pushups occasionally, maybe a few sit-ups. Even small steps can improve overall fitness. But yeah....probably a good IoT biz opportunity.