My friend was paying EE for their service and moderately happy with it until I showed him how they display the answers publicly after the scroll barrier of google originated requests (and not others). His response was something along the lines of "why those little..." He promptly cancelled his subscription with them.
The fact is that the only reason they rank highly at all is by cheating google's indexer and using a cheap psychological trick. Their business model is naiveté. Once you point it out to their customer base, they will quit the service.