We do use Spark streaming, and are starting to use Kafka Streams and Data Flow, where they're a better fit. I'm personally most excited about Beam/Flink. We'll probably end up replacing the PaaStorm internals with some other tool, when one with good python support matures. Beam's event-time handling and windowing seem really promising at this point. https://www.oreilly.com/ideas/the-world-beyond-batch-streami... is a great overview of the different concerns for stream processing.
How do you scale Kafka to handle the massive amount of traffic (and storage) that you seem to generate daily?
With services talking among themselves via HTTP there is a lot of resilience built-in. Do you have anything in place to avoid this becoming a single point of failure? It must have become the most critical piece of your infra.
We push 500k documents a second through over 10 6 core/24gb ram hosts pretty uneventfully. Only real pointer is to size ZK appropriately and make sure you leave lots of memory for the file system cache.
In general, I do think poooogles covered it well. Kafka is designed to scale. The one thing we do that you might not expect is splitting data across clusters, depending on what guarantees we want to provide.
We also tend to make sure all data is replicated using geographic distribution to avoid SPOF issues. We do use the min ISR settings and different required ack levels, depending on we want to trade off durability and availability for an application.
I don't see any mention of pyleus or Apache Storm.