I simply read "why did turtles evolve shells" as a short form for "why did shells provide a reproductive advantage to some organisms possessing this random mutation".
Personally I feel like the idea of evolution as a directed effort is a common misunderstanding of natural selection, and I wonder if better science reporting could start to mend those kinds of misconceptions.
Shorthand terms can shape the debate in wasteful ways. By always ensuring you use the correct terms and thinking with evolution it helps shape the debate in more useful ways.
We'll need such models to understand neural activity.
That's not to say that lower-level models are unimportant... or that we have the correct macroscopic model.
re title: click-bait titles are why tl;dr's should be encouraged. It would be interesting to have frontpage-like voting on better titles for each story.
A: More turtles.
My original comment really was one of curiosity and theophrastus's link to Teleology above hit on exactly the thought process that I was wondering about.